Description

"Tweet Stories" - aka "Tales from True Tweets" 
This commercial features several people's real Tweets on the social networking site, Twitter. Each tweet tells a little 140 character story about how people are using their AMEX reward points in American Express's "The Social Currency". 
 
@GiantDuck Just ordered the Wii on @amazon using... Reward Points 
The commercial begins with this tweet and shows a man and woman in their living room with the camera above them. The girl is swinging her arms and jumping around with the Wii remote - enjoying their new video game console. 
 
@robshemeley I used Membership Rewards points for a gift card to a restaurant... :D 
This story shows the tweet in the reflection and shadow of a fancy water glass after toasting with their date at a the restaurant. 
 
@tinacouch I'm saving my points for St Regis Bora Bora or St Regis Princeville!!! 
A globe is shown spinning with this tweet on it to signify that reward points can be used for travel. 
 
@activecultures Psyched! Just got tix... floor seats... w/ Amex points... 
This message is shown on the bass drum of a drum set during a concert. 
 
@b1ggp3te ... i have 19k amex reward points. LET'S GO SHOPPING!!! 
The final tweet shows us the feet of a woman out shoe shopping. She is wearing black high heels in a dressing room, and closes the curtain to fade out the ad.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Membership rewards points from American Express. They're a social currency with endless possibilities. 
 
(Lyrics) 
I don't care just where you go 
As long, as long as it's with me 
and I don't mind just what you do 
As long, as long as it's with me, too 
 
Well I get told to never get old 
But the way it unfolds 
I'm a little garçon in my head 
With a little fille that's stuck in bed

Written Text

Tales from true Tweets 
 
@GiantDuck Just ordered the Wii on @amazon using... Reward Points 
@robshemeley I used Membership Rewards points for a gift card to a restaurant... :D 
@tinacouch I'm saving my points for St Regis Bora Bora or St Regis Princeville!!! 
@activecultures Psyched! Just got tix... floor seats... w/ Amex points... 
@b1ggp3te ... i have 19k amex reward points. LET'S GO SHOPPING!!! 
 
Membership Reward Pointshttp://www.popisms.com/node/createTelevisionCommercial.aspx?id=33131 
The Social Currency 
American Express 
thesocialcurrency.com

Pop Culture Connections - Outgoing


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