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Kotex Commercial for U by Kotex (2011)

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Kotex Commercial for U by Kotex

Spring/Summer 2011
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Plot / Description

This commercial shows a woman standing on the street looking at an old mural advertisement for tampons with a woman on a cloud. She stares at the painting for a while, then runs across the street with a bag of spray paint and starts painting over the existing mural. Soon there are numerous women running over to help - including some with a ladder. They pull out buckets of paint and paint brushes and starting covering the old ad with their new graffiti.

Voiceover / Dialog / Script / Spoken Word

Take a stand against bland with the new look of U by Kotex (you by Kotex). Great protection has never looked better.

Written Text

Max protection - her 
Take a stand against bland 
U by Kotex 
You by Kotex 
Break the cycle