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Toyota Commercial (2011)

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Toyota Commercial

Spring/Summer 2011
Genres: Vehicles
 
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Plot / Description

"Toyota Gauntlet" 
This commercial features a Toyota car going through a "gauntlet" - torture tests to prove and ensure its quality under stressful conditions. The car begins on a track moving through a snowy and windy climate. It is completely covered in snow as it moves on to the next test - extremem heat. It passes through thick metal doors into car-sized oven with electric heating elements on all sides. very quickly, the snow melts and turns into boiling water which evaporates away. The next room fills with freezing air/vapor (liquid nitrogen?) and refreezes the Toyota covering it in a layer of ice and icicles. It then rides up under a rocket engine and is engulfed in flames as the rocket fires. As the camera zooms out, we can see that there are still several more tests to go.

Voiceover

During development we will thermal test a car to see how every part of it reacts when pushed to its limits. It may seem excessive, but that's how we test for quality. That's what makes it a Toyota.  
 
Love Hurts

Written Text

Oh what a feeling! 
Toyota