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Michelob Commercial for Michelob Ultra (2011)

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Michelob Commercial for Michelob Ultra

Winter/Spring 2011
 
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Plot / Description

The commercial begins with a view of a 5 lane highway, backed up as far as the eye can see with traffic. A car with three men smiling, sitting in the traffic while the announcer says they don't like their commute, but they are excellent drivers. The same three guys are then seen on the golf course. A woman takes the stairs outside an office building, rather than using the escalator. A group of friends is outside on a patio, drinking Michelob Ultra. The group is next seen getting their bikes out of the back of a truck, preparing for a ride with Lance Armstrong - who is later seen with the group, drinking Michelob Ultra at a bar.

Voiceover

They don't like commuting, but they're excellent drivers. They completely ignore the escalator. And even though they live like there's no tomorrow, they already have plans for tomorrow. Big plans. That's the Ultra Life. Michelob Ultra, 95 calories, 2.6 carbs, an exceptionally smooth taste. It's the superior light beer perfectly balanced for the Ultra Life.

Written Text

Michelob Ultra 
95 Calories 
2.6 G Carbs 
Superior Light Beer 
Live Life To The Ultra