Description

This commercial features the E*Trade baby in his crib. He is in a "time out" because he got in trouble for riding the dog. He refers to his time-out as "Solitary" (i.e., solitary confinement). Luckily he has an iPad hidden in the crib that he can use to access his E-Trade account. Unfortunately his mom comes in and takes the tablet, but he's also got a smartphone with an ETrade app that he pulls out when she leaves. He starts singing an old spiritual at the end of the ad.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

I'm in a time-out because apparently riding the dog like it's a small horse is frowned upon in this esablishment. Luckily though, you know, I concealed this bad boy underneith my blanket just so I can get on E-Trade - check my investment portfolio, research stocks, and set conditional orders.  
Wait, why are you taking... oh, I see, solitary. A man and his thoughts... and a smartphone, with an ETrade app. 
 
(Lyrics) 
Nobody knows (the trouble I've seen)

Written Text

E*Trade - Investing unleashed

Pop Culture Connections - Outgoing


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