Description

This commercial is centered around the following quote from Voltaire (Francois-Marie Aroue): 
 
"The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes property of all." 
 
This commercial begins with an old fashioned dip pen (pre-fountain pen) being dipped into an ink bowl to write the quote on some parchment paper. We then see a man pulling the letter "n" out of a drawer for a printing press stamp the quote. Next, we see the newer generation where the quote is displayed on a (normal) Kindle. The camera zooms out and we see that we are watching an old Kindle commercial on the new Kindle Fire which is a tablet that can do a whole lot more than store your eBooks. On the Fire, you can watch movies, play games, browse the web, listen to music, and, of course, read books and magazines.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes property of all. From Kindle, Fire is born. A Kindle for movies, music, web, games, and reading. Kindle Fire

Written Text

The instruction we find in books is like fire. We fetch it from our neighbors, kindle it at home, communicate it to others, and it becomes property of all. - Voltaire 
Kindle Fire $199 
Amazon

Pop Culture Connections - Outgoing


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