This commercial shows a couple coming home and unlocking the door. As the latch turns, all the individual pieces pull apart like in the diagram would show them in the instructions. One of them switches on a light, and the light switch disassembles and explodes out similarly. As they continue walking into the house, all the lamps and light fixtures come apart. Next is the thermostat (as seen through a fishbowl), the stove and oven, the kitchen cabinets, microwave, refrigerator, kitchen sink, and even the lawnmower out in the driveway. Next it gets more in depth and other parts of the house start coming apart like the wood trim, interior doors, drywall, and even the wall studs, joists, windows, and the whole house. Everything then all comes back together as the man sits in front of his laptop computer. He is looking at the web site, MyLowes for the home improvement store, Lowes.
Lowe's - Never Stop Improving