- Dates: November 2017 - March 2018
- Type: Television Commercial
Dale Jr. drove the Bud car for eight years. To honor his legendary NASCAR career and toast his retirement, we're taking it for one last ride. #ThisBudsForYou "Budweiser | One Last Ride" Well, I, you know, I want to be a race car driver some day. It's a great sport. It's all I've ever known. Racing. The debut is happening and all eyes are on Dale Earnhardt, Jr. Dale Earnhardt, Jr. His father was a 7-time cup champion. Welcome to history. Dale Earnhardt, Jr. first-time cup winner. There's something special happening right now. Jr.'s trying to make the move. He's going to the outside. The next generation of NASCAR superstar. And now here's the big man himself, giving a hug to his son. Tragic news from the Daytona 500. During the final lap... NASCAR makes a somber return to Daytona for the first time since tragedy. His father was a hero to many. What a heroic story it would be if Dale Jr. could win tonight. The crowd is on its feet. Can Dale Jr. win this race? Here's Dale Jr. To the outside for the lead in turn 4. Dale Earnhardt, Jr. rockets to the front at Daytona. Listen to the crowd. Come on, Jr. Come on! Using lessons learned from his father to go from sixth to first and score the victory. He was with me tonight. I don't know how I did it. The legacy continues. It's Bristol, baby! Four straight wins at Talladega. Jr. wins the Daytona 500. Listen to them fans up there today. They love that kid. (Lyrics) I am not the only traveler Who has not repaid his debt I've been searching for a trail to follow again Take me back to the night we met And then I can tell myself What the hell I'm supposed to do I had all and then most of you, some and now none of you Take me back to the night we met I had all and then most of you, some and now none of you I don't know what I'm supposed to do, haunted by the ghost of you Take me back to the night we met Through all the twists and turns, you kept your foot on the gas. This Bud's For You, Junior. Budweiser