"The Bark Side" 
This Super Bowl teaser commercial features the "Volkswagen canine choir" - 11 dogs barking the Imperial March song (Darth Vader's Theme) from the Star Wars movie series. The dogs are dressed up as characters from the series including Princess Leia, C-3P0, an Ewok, Darth Vader, Chewbacca (he even growls like Chewy), Yoda, and a Storm Trooper. Toward the end, another dog walks by dressed up as an AT-AT Walker. 
Back Row (Left to Right) 
* C-3PO - Color and Round Chest/Abdomen plate 
* Obi-Wan Kenobi - ??? 
* StormTrooper - White color with black around nose and eyes 
Middle Row 
* R2-D2 - Short, stubby, and round 
* Han Solo - The black on white coat looks like Han's vest with white shirt 
* Chewbacca - Furry with Chewie's utility strap 
* Darth Vader - Color with Vader chest plate 
Front Row 
* Princess Leia - hair buns and color 
* Luke Skywalker - Lightsaber strapped to hip 
* Yoda - small size and pointy sideways ears 
* Ewok (Wicket W. Warrick) - fur and hood/costume 
* AT-AT Walker - tall, skinny, and the costume - this idea was taken from Bones Mello, a dog who has his own Facebook page and dressed up as an AT AT Walker for Halloween. 
Luke Dogwalker - Luke Skywalker 
Chew-bark-a - Chewbacca 
Dog Vader - Darth Vader 
The Bark Side of the Force - The Dark Side of the Force 
Volkswagen Jedi - Volkswagen Jetta 
Jabba the Mutt - Jabba the Hutt 
The Bone Wars - The Clone Wars

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Bark, Woof, Ruff, Bow Wow, Arf, Yip

Written Text

Back. And Better than ever. 

Pop Culture Connections - Outgoing

It refers to these movie series...

Star Wars

This Movie Series is referred to by Volkswagen Commercial
The dogs are dressed as characters from Star Wars, and they bark the Imperial March theme.
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It plays these songs...

It refers to these television commercials...

Volkswagen Passat Commercial

This Television Commercial is referred to by Volkswagen Commercial

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