This commercial addresses the frustration that people have with sales and coupons. You do your shopping, and find out that you either just missed a great sale, or you get a coupon to save a lot of money after you've already bought something. JC Penney, which is now under new management, intends to change all that with everyday low prices instead of making you wait for sales or use coupons. The commercial begins with a woman shopping in the jewelry section of a department store. A sign above her says, "67% off, Yesterday only" and she screams, "Noooooo". Another woman is walking by a store and notices an advertisement for a jacket at 62% off that she is already wearing. Another woman is shown furiously clipping coupons, and another is annoyed by the piles of coupons and sale papers that fill up her mailbox. Next is a guy waiting in line at 4am for a sale, and a man looking at a sale flier while his dog looks on confused by his anger. An older man is intimidated by all the sale signs as he goes up the escalator. At the end, there is a quick montage of people yelling and screaming, "No" because they just can't take it any more. The "people" even include a cartoon and a puppet (marionette) who join in the shouting.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

No! Noo! Nooo! Noooo! Nooooo! Noooooo! Nooooooo! Noooooooo! Nooooooooo! Noooooooooo!

Written Text

67% off - yesterday only Sale 62% $7.95, $15.00 off sweaters Blow out - buy 4, get 7 23% off 42% off 4am Blow out, 43% early bird, crazy 4am door buster, be there 77%, original price, new price 34% off, only Wed & Fri Enough. Is. Enough. JCP 2.1.12, 2/1/12, Feb 1, 2012, February 1, 2012 JCPenney, JC Penney, JCPenny, JC Penny, JCP

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