This computer animated commercial / short film begins with a pleasant country scene with on a small farm. The farmer and his family have some pigs and they build a shelter and a pig pen to keep them in. They also build a barn and silo to keep hay and feed for the pigs. Next the farmer gets some cows, but soon the barns turn into factories, and highways run through the farmland. The pigs are kept in tiny stalls and are dropped out like a vending machine onto an assembly line and pumped full of drugs and chemicals to make them fat. These factory farms spill green pollution out into the environment and smash the pigs into cubes to be packaged for mass consumption. The processed meat is shipped out on trucks as the pollution spreads and spreads.

We come back to the original farmer who has a cloud over his head. He thinks about the chemicals and damage that this style of farming is creating as well as the poor conditions the animals live in. He runs over to the buildings knocks them down to let the cows and pigs roam free in fields of grass. We then see a man manually carrying a crate into a small Chipotle Mexican Grill truck signifying that Chipotle uses safe, farmer-friendly, organic products in their restaurant.

See "factory farming", "gestation crate", and "battery cage" for details on what this commercial is against.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

I was just guessing at numbers and figures
Pulling the puzzles apart
Questions of science, science and progress
Don't speak as loud as my heart

Nobody said it was easy
It's such a shame for us to part
Nobody said it was easy
No one ever said it would be so hard
I'm going back to the start

Written Text

Chipotle Mexican Grill
Cultivate a better world

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