JCPenney Commercial

This commercial for JCPenney features the new, bold look of the department store. We all love dreamers. People and companies who take us places, excite our imagination, make life better, brighten our days. At JCPenney, we don't want to be another store. We want to be your favorite store. We're creating a whole new way to shop for the brands you love at values you can believe in and a bold new look that will look even better on you. (Lyrics) Get it on, bang a gong, get it on Get it on, bang a gong, get it on jcp.com liz claiborne IZOD MNG by Mango Levi's

This commercial for Cosabella Amore lingerie collection, available at JCP, begins with a woman opening her dresser drawer, checking over the well organized lingerie inside. A woman in a leopard print bra and matching panties, takes her robe off, putting on a yellow sleeveless shirt on. The woman from the start of the ad is now dressed in a white dress, with a red lace cami peeking through at the v-neck of the dress. The woman, a long-haired brunette with black glasses, walks with purpose and confidence. The leopard print bra woman is at a coffee shop, catching the attendant of the man working at the shop when he notices her fancy bra through the arm opening of the sleeveless shirt she's wearing. A woman dances as she gets dressed for the night, choosing a matching teal/turquoise blue bra and panties, checking herself over in the bathroom mirror. She pulls on her jeans and soon is out on the town with two of her friends. (Lyrics) A lot I've wondered, how do I swing this? I gotta be up for a long while, 'Cause I gotta know it Would that not be nice And come to think it, Would that not be nice, oh Dear Lingerie, You've been hiding too long, it's time to join the party. Cosabella Amore now @ jcp. Yours Truly, jcp jcp.com/yourstruly

"May is Blooming at JCP" This commercial begins with a woman walking through a backyard on stepping stones in pink high heels with purple flowers all around while a frog hops next to her. Next we see a little girl dancing with a baton outside of a balloon store. After this a man is shown mowing his lawn with a "bicycle" that has a manual mower instead of a front wheel. More summer scenes follow including a couple having milkshakes in a diner, a little league baseball team having fun, and a little red headed boy getting encouragement to jump off the diving board from his mom. At the end, a family is out in a field full of purple flowers and a skywriting airplane draws a heart in the sky with smoke. (Lyrics) On the first warm day On the first warm day On the first warm day in May We'll teach the birds and bees A thing or two Oh see how I love you May Balloons Fountain Service, Diner Tigers May is blooming at JCP jcp.com/may JCPenney, JCPenny, JC Penney, JC Penny

(Lyrics) Speak now, streets are flooded Hearts loud, we feel it in our blood And now our hearts beat loud Dear Paycheck, Want to go further? Start here Yours Truly, JCP jcp.com/yourstruly

This commercial begins with two siblings holding their own pet rabbits. They put the bunnies on the ground and the camera moves down the road to another house where a new father is taking his baby for a walk in a stroller. He waves to a woman who is also out walking with her baby. She walks by a house with two toddlers licking huge lollipops while staring out the window. The mother finds a sticky lollipop stuck to a pillow she had in a chair. In another house, a baby is crawling while the father is on the floor using the vacuum cleaner (and getting baby toys stuck in it). In the next scene an older couple is under an umbrella in the pouring rain, but the man pulls the umbrella away and just laughs in the rain. Down the street a little girl is standing on top of a huge pile of dirt that has been dug up to plant a new tree. Another girl runs from a swan that is chasing her. At the end, we return to the original two children whose two bunnies have turned into a yard full of them - dozens or even hundreds of rabbits hop around the yard. (Lyrics) My life is sunshine, lollipops and rainbows, That's how this refrain goes, so come on, join in everybody! Sunshine, lollipops and rainbows, Everything that's wonderful is sure to come your way 'Cause you're in love, you're in love, And love is here to stay! April jcp.com/april April is hopping at JCP JCP JCPenney, JC Penney, JCPenny, JC Penny

Blake Shelton sits on a bench, playing his guitar, singing 'Silent Night'. The tree behind him has its branches covered with tablets, showing videos of families who are sending wishes to their loved ones, still serving in the military, unable to be home for the holidays. "Blake Shelton Military Christmas Salute" (Lyrics) Silent night, Holy night All is calm, all is bright Sleep in heavenly peace Sleep in heavenly peace Half my heart is in Afghanistan! We miss you daddy We Miss Our Soldier! With gratitude to our military and joy to all. JCPenney Proud to support the USO.

Keep them guessing. This commercial for JCPenney features undergarments, cosmetics and fashionable styles for women. "What's Underneath" You never let down the look of the moment. Not even a smidge. JCPenney. When it fits, you feel it. (Lyrics) This lady she's the real deal She's got style And a personality And she wears it all in her sleeve 'Cause she's in fashion She's chic She's the belle nouvelle on Boogie Street Your majesty JCPenney when it fits, you feel it. jcplookbook.com

NOTE: There is a very similar commercial with a different (classical) song. See the connections if you are looking for the other ad. "Enough is Enough" This commercial begins with a woman walking in the jewelry section of a department store. A sign above her says "67% Off Yesterday Only" which causes her to scream, "NOOOOOO!" Another woman shopping in the clothing section looks at a tag that is covered in so many different prices, stickers, and price reductions that it's incredibly confusing. She too, dramatically yells, "NO!" A third woman opens her mailbox and hundreds of fliers, postcards, and advertisements covered in sale offers and coupons flow out like a river which causes her to shout "NOOO!" No! Noo! Nooo! Noooo! Nooooo! Noooooo! Nooooooo! Noooooooo! Nooooooooo! Noooooooooo! Enough. Is. Enough. JCP 2.1.12, 2/1/12, February 1, 2012 facebook.com/jcp JCPenney, JC Penney, JCPenny, JC Penny, JCP

This commercial addresses the frustration that people have with sales and coupons. You do your shopping, and find out that you either just missed a great sale, or you get a coupon to save a lot of money after you've already bought something. JC Penney, which is now under new management, intends to change all that with everyday low prices instead of making you wait for sales or use coupons. The commercial begins with a woman shopping in the jewelry section of a department store. A sign above her says, "67% off, Yesterday only" and she screams, "Noooooo". Another woman is walking by a store and notices an advertisement for a jacket at 62% off that she is already wearing. Another woman is shown furiously clipping coupons, and another is annoyed by the piles of coupons and sale papers that fill up her mailbox. Next is a guy waiting in line at 4am for a sale, and a man looking at a sale flier while his dog looks on confused by his anger. An older man is intimidated by all the sale signs as he goes up the escalator. At the end, there is a quick montage of people yelling and screaming, "No" because they just can't take it any more. The "people" even include a cartoon and a puppet (marionette) who join in the shouting. No! Noo! Nooo! Noooo! Nooooo! Noooooo! Nooooooo! Noooooooo! Nooooooooo! Noooooooooo! 67% off - yesterday only Sale 62% $7.95, $15.00 off sweaters Blow out - buy 4, get 7 23% off 42% off 4am Blow out, 43% early bird, crazy 4am door buster, be there 77%, original price, new price 34% off, only Wed & Fri Enough. Is. Enough. JCP 2.1.12, 2/1/12, Feb 1, 2012, February 1, 2012 facebook.com/jcp JCPenney, JC Penney, JCPenny, JC Penny, JCP

"JCPenney "JCP Shop" Commercial" We created a brand we're so proud of, we put our name on it. At JCP Shop, you'll find well made clothes that stand on their own and mix with your favorites. Building blocks of style at amazing prices. And only at JCP. (Lyrics) Get it on bang a gong, get it on JCP.com