This commercial feature little white creatures in a completely white world while the theme from [2001: A Space Odyssey] plays in the background. A giant Pop Tart rises up from the ground which represents the Monolith from the movie. As the plain little guys eat the PopTart, they change to be just as colorful as it is.
Kellogg's Pop-Tarts Presents
2012: A Taste Odyssey
Kellogg's Pop*Tarts Toaster Pastries
Introducing New! Wildlicious Wild! Fruit Fusion at PopTarts.com