This commercial, which begins in black and white, features a concept car designed by Audi in the 1920's known as the "Jaray Audi". It was considered well ahead of its time due to its aerodynamic body shape, but for the same reason, no one liked it because it didn't look like all the other cars of the time. This ad makes us feel like the car is a sad little ugly duckling because no one likes him. The car comes to a lake and looks at its reflection for a while, and is transformed into a beautiful swan - the 2012 Audi A5.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
We've come a long way since our first streamlined Audi Jaray.
There once was an ugly duckling
With feathers all stubby and brown
And the other birds, in so many words said,
"(spit) Get out of town. (spit) Get out, (spit spit) get out, (spit spit) get out of town."
All through the wintertime he hid himself away
Till a flock of swans spied him there and very soon agreed
You're a very fine swan indeed!
I'm not such an ugly duckling
No feathers all stubby and brown
For in fact these birds in so many words said,
"The best in town."
LU 3956, 416 YCC
The new aerodynamic Audi A5.
Audi - Vorsprung durch Technik