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Description

"The Switch" This commercial begins with three guys driving up to a tiny little bar. They get out of their taxi, go inside, and the bar is mostly empty except for a bartender, piano player, and a few customers. One of the guy orders 3 Heinekens and gives the bartender a knowing look, and while the bartender is preparing the glasses, he flips a mechanical switch behind the bar. Gears start spinning, chains and pulleys start moving, and the bar begins to transform. First the bar extends toward the other end of the room. The bartender rips off his old flannel shirt and underneath is a white tuxedo. He presses down on a pedal and flips the gear again and more of the bar transforms - this time the crappy walls flip around to reveal great decorations and even a giant aquarium full of sharks. Another flip of the gear and handles fold out of the piano and the piano player holds on as he and his instrument lower down into the floor, and are replaced by a live band (Clairy Browne & the Bangin' Rackettes). Another flip and the entire back wall folds away to reveal extra rooms full of beautiful and fun people. At one point, the gears get stuck and one of the guys kicks the bar to get things working again. At the very end, we see the piano player under the floor still holding onto his piano for dear life so he doesn't fall.


Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) I'm gonna write what I want you to do to me in a letter I'm gonna write it for bad or for worse or for better I'm gonna write it for you so that you can be my lover For when it's... Oh why don't you help me get out (Misheard Lyrics) I wanna write what I want you to do to me in a letter I want to write what I want you to do to me in a letter I want you to write what you want to do to me in a letter I'm going to write what I want you to do to me in a letter I'm gonna write all the things I want you to do to me in a letter I'm gonna write what I want you to do in a letter


Written Text

Bar Star Serve Heineken Trade Mark Open your world


Pop Culture Connections - Outgoing

It plays these songs...

Love Letter
performed by Clairy Browne & The Bangin' Rackettes

  • Date:
  • Type: Song
This Song is played in Heineken Commercial - The Switch

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