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Dior Commercial for Dior Addict (2012)

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Dior Commercial for Dior Addict

Summer 2012
 
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Plot / Description

This long-form commercial features blonde model Daphne Groeneveld and is filmed on the French Riviera in Saint Tropez. It begins in a marina near a beach and has an old-fashioned feel to it. On the beach, this blonde actress enjoys herself under a pink canopy in her black bikini. She sprays Dior Addict perfume on herself as she listens to the radio. A song comes on that she likes and she starts dancing. There are several shows where we can only see her silhouette through the pink fabric. Other times she is seen changing behind a privacy curtain. 
 
Later she gets changed into tight black clothing and walks through town as men turn and stare at her. She stops at an outdoor cafe to have a drink and play with a gray kitten which she kisses and puts on her head. She continues walking through the village blowing kisses to the boys. She goes into the bar, and suddenly her clothes change to a red skirt. She lifts it up as she starts a song on the juke box and then gets the guys in the bar to dance with her. She flirts with them for a while, spinning her skirt and dancing on the tables and the bar. They continue the dance outside spinning umbrellas and holding giant bottles of perfume.

Voiceover / Dialog / Script / Spoken Word

Dior Addict, the iconic fragrance. 
 
(Lyrics) 
I love you, ONO 
Diamond ring, CHA CHA 
Holiday sun, OPQ 
Planet earth presents you 
 
Big money, 
Big system, 
Big fame, 
Big brother 
 
I need you, ONO 
Silver fox, CHA CHA 
Swimming pool, ZAP ZAP 
Planet earth presents you 
 
Big money, 
Big system, 
Big fame, 
Big brother 
 
No no no no I don't need it 
Perfect system I am fallin' 
No no no no I don't need it 
Perfect system I am fallin' 
 
I want you, ONO 
18 gold, CHA CHA 
Wedding march BANG BANG 
Planet earth presents you 
 
Big money, 
Big system, 
Big fame, 
Big brother 
 
I love you, ONO 
I need you, CHA CHA 
I want you, OPQ 
Planet earth presents you 
 
Big money, 
Big system 
Big fame 
Big brother 
 
No no no no...

Written Text

Dior presents a Dior Addict Film 
Directed by Jonas Akerlund 
Starring Daphne Groeneveld 
And Dior Created Woman 
Based on the original motion picture by Roger Vadim 
St Tropez 2012 
D D D 
Senequier 
DDD Dior 
Dance Beach - The Palmiers 
Girls on the Beach 
Dior 
Cha Cha 
Dior Addict, be iconic