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New York Life Commercial (2012 - 2013)

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New York Life Commercial

Fall/Winter 2012
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Plot / Description

This commercial for New York Life begins with a picture of a man in graduation cap and gown, hugging his son. Another picture of a man in uniform, who just returned home, giving his daughter a big hug. A photo of a baby wearing a red lobster costume, sitting inside a big stock pot. A video of a grandfather tickling his grandchild's foot, as the baby laughs. A picture of a little girl, resting her head on her mother's shoulder. A photo of a gray-haired woman, hugging an older bald man, with his sunglasses perched on the top of his head. A picture of an elderly couple, the woman resting her head on the man's shoulder. A photo of three generations in a family. A picture of a woman, lying down with her brand new baby next to her, sleeping. A picture of a man, face to face with his son, who is kissing his father's nose. Several photos of big families.

Voiceover / Dialog / Script / Spoken Word

The ones who inspire us. The ones who make us laugh. The ones with the strong shoulder to lean on. The ones we're named after, and the ones named after us. It takes all kinds of good to make a family. At New York Life, everything we do is to help you keep good going.

Written Text

Back Home! 
Keep Good Going 
New York Life 
Life Insurance. Retirement. Investments.