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Lexus Commercial (2012 - 2013)

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Lexus Commercial

Fall/Winter 2012
Genres: Vehicles
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Plot / Description

"Walk the Walk" 
This commercial begins with a well-dressed brunette walking down the street in high-heels on a cold winter day while the sidewalks are covered in snow and ice. A Lexus starts up as soon as she comes around the corner, but she just keeps on walking, getting the stares of people around her. The car pulls up next to her and she gets in and smiles at the driver. The idea of the commercial is that bad weather doesn't have to limit your sense of style.

Voiceover / Dialog / Script / Spoken Word

Since when has a little weather been a good reason so sacrifice style? The Lexus LS, IS, and GS All-Weather Drive Sedans. Perform beautifully regardless of the conditions. This is the pursuit of perfection. 
How many times have you gone below  
Hanging around those seats and back rows  
When nobody's eyes can see what you know  
Who's under the coat you're wondering  
So many times I've seen my shadow  
Take that snowflake, you can't do it right  
I know what I want and I'm not too proud to shout

Written Text

AWS | All Weather Drive 
The pursuit of perfection