This commercial features a Rube Goldberg machine made mostly out of the parts of a disassembled Honda Accord. "Cog" opens with a close-up on a transmission bearing rolling down a board into a synchro hub. The hub in turn rolls into a gear wheel cog, which falls off of the board and into a camshaft and pulley wheel. The camera tracks slowly from left to right, following the domino chain of reactions across an otherwise empty gallery space. The complexity of the interactions increases as the commercial progresses, growing from simple collisions to ziplines made from a bonnet release cable, scales and see-saws constructed from multiple carefully balanced parts, and a swinging mobile of suspended glass windows. Later sequences begin to make use of the Accord's electronic systems; the automated water sensors attached to the windscreen are used to make wiper blades start crawling across the floor.
The earlier sections of "Cog" take place in complete silence, the only sounds coming from the collisions of the pieces themselves. This is broken with the activation of the CD player from the Accord, which begins playing The Sugarhill Gang's 1979 single "Rapper's Delight". The sequence ends when the button of an electronic key fob is pressed, closing the hatchback of a fully assembled Honda Accord on a carefully balanced trailer. The car rolls in front of a tonneau cover bearing the "Accord" marque, while narrator Garrison Keillor asks "Isn't it nice when things just work?". The screen fades to white and the piece closes on the Honda logo and the brand's motto, "The Power of Dreams".
Voiceover, Dialog, Spoken Text, Script, or Lyrics
Isn't it nice when things just work?
The power of dreams.