Cars.com Ad (2013 Television Commercial)

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Description

"Dramatized Focus Group - Super Bowl 2013 Teaser" This Big Game teaser ad shows what is supposed to be actual footage of Cars.com using a focus group to test out their Super Bowl ad campaign. We see several people around a desk and they are being asked questions until a skinny man barges in and proclaims his love for the woman running the focus group meeting. The cameraman has to get up and intervene for the woman, and we learn that he is the woman's new boyfriend which only causes more drama and problems with the first guy. He gets carried out of the room by the cameraman, but not before he jumps on the table and causes a huge scene in front of these poor people in the group.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

Announcer: Cars.com showed their new advertising campaign to a select group of individuals to get their reactions. Lauren: Okay, so, I just want to get everyone's first reactions. What did you think? Group: Nice. Great. Funny. Lauren: Funny. Okay, alright. So my question is, is this believable? Does it resonate with you? Woman #1: I think it's very believable. I mean, anyone that's bought a car before knows it can be a really stressful experience, and anything to take out the drama and make it a more positive experience buying a car, you know. Lauren: Rick, absolutely not. You have to go right now. Rick: No, I don't have to go right now. Listen, I'm in love with you. Lauren: Oh Rick, this is not the time or place. Rick: What difference does it make? I know you're at work. Sorry. I love you. Lauren: Rick, really, you have to go right now. Sam, please don't get involved with this. Rick: Yeah Sam, don't get involved in this. Sam: Yo, we're together now. I'm with Lauren now. Rick: No, I'm with Lauren. Who the hell are you? Sam: I'm her boyfriend. Rick: You're her boyfriend? The camera man Lauren? For real? You know we're supposed to be together Lauren. Lauren, Lauren, I'll be back. Lauren: Put him down! Don't hurt him! He is a good person! Rick: I love you! Woman #2: We still gettin' paid, right? Announcer: On February 3rd, Cars.com will bring the drama. Find out why.