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GEICO Commercial (2013)

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GEICO Commercial

Winter/Spring 2013
Genres: Insurance
 
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Plot / Description

"Maxwell the GEICO Pig is on a plane - Brand New GEICO Piggy commercial" 
In this commercial, the Geico Pig, Maxwell, is on a airplane in coach. He is paying his Geico bill using the Geico app on his smartphone when a flight attendant comes over and tells him to turn off his word game (a reference to Alec Baldwin's encounter with a stewardess while playing Words With Friends). The pig correct her and tells her what he's actually doing and some of the other things you can do with the Geico app. She doesn't believe him and says she'll believe it when pigs fly. Of course, this is quite ironic as Maxwell the pig is currently on a plane waiting to take off.

Voiceover / Dialog / Script / Spoken Word

Excuse me, sir, I'm gonna have to ask you to power down your little word game. 
I think your friends will understand. 
Oh, no, it's actually my Geico app - see? I just, uh, paid my bill. 
Did you really? 
From the plane. 
Yea, I can manage my policy, get roadside assistance, you know, pretty much access Geico 24/7. 
Sounds a little too good to be true, sir. 
I'll believe that when pigs fly. 
Did she seriously just say that? 
Geico, just a click away with our free mobile app.

Written Text

Geico 
Manage Policy, Get ID Cards, Roadside Help, Explore Geico, Accident Assistance 
Geico 
geico.com