AT&T Commercial - More Is Better

"Blanket" The commercial begins with a quick shot of a ladybug crawling on an orange piece of fabric and then it flies away. There is then a shot of the Hollywood sign covered in orange fabric. As the shot pulls back, we see that much of the surrounding area including hills, roads, and buildings are also blanketed in orange. We then see people inside and office/conference room, and the orange cloth is unrolled over the windows. A shot of the city shows that all the buildings are being covered. It then shows workers covering the Gateway Arch in St. Louis in orange, and then the same thing with the Hoover Damn, the road into Las Vegas, the city and casinos of Vegas, and later a groups of people pulling the fabic over the beach. AT&T covered over 97% of all Americans. Hollywood doowylloH Las Vegas 97% coverage Rethink Possible

The commercial begins with a bunch of people waiting at what appears to be a subway station. As the train pulls into the station, we can see that instead of a subway train, it is a rollercoaster. We then see a view of the city street, but instead of normal cars and taxis, all the vehicles are bumber cars. In an office building, we see someone roller skating instead of walking down the hall past cubicles. As the woman skates by, tons of bubbles are being blown from one of the cubicles. The elevators in the building have over-the-shoulder safety bars, and drop suddenly like amusement park rides. The lobby has a teacup ride. At the airport, the airplanes look like old Fischer Price toys. The whole time all the people featured in the ad are holding/using the new Blackberry Torch. AT&T and Blackberry have teamed up to evolve the smartphone. Business meet fun... fun, business. AT&T rethink possible. Taxi Zone. Rethink Possible att.com/blackberrytorch 866.Mobility

The commercial begins with a Blackberry Torch sitting by itself on an old wooden tabletop. There are ocean sounds in the background, and then someone slides up the screen on the phone so we can see the keyboard. The Blackberry is set to send an email, and we see the text "AT&T and Blackberry tell a whole new story. The screen then shows the cover of Moby Dick, and the commercial begins to show all the ways you can search, discover, communicate, collaborate, and share the topic of Moby-Dick with yourself and others. It begins by starting a song by the artist "Moby" (i.e., Moby-Dick), then shows them playing a video clip from Jimmy Neutron where the character quotes the first line of the novel by saying, "Call me Ishmael". They then use a mapping app to find Nantucket, Massachusetts which is where the story begins. We are shown pictures of a lighthouse, and then the Blackberry Torch spins around with its camera flash on like it is a tiny light house. We then see they are looking at Captain Ahab's (a main character from the book) Facebook profile, and they post a status update on his Wall. The responses to the wall post soon generate some responses including some pictures of whales including on (supposedly from flickr) of a huge whale jumping out of the water next to a tiny boat. We then see that the Torch has voice recognition, and the phone's owner says, "Moby Dick" and the phone starts searching and returns an eBay listing for a large old fashioned sail boat/ship. As the picture of the ship is shown on the screen, it slides across (like it's actually sailing) and comes back on the other side of the screen. From another mapping program, we see that the ship is sailing around the southern edge of Africa like in the novel. A calendar application is shown with the days scrolling from June 24 (2010) to August 12, and then the message, "Thar she blows!" The user searches for "White Whale", and we can see a video of a whale jumping out of the water followed by several Twitter updates. On a Scrabble game, someone puts "Yikes". Numerous illustrations are flipped through creating an almost animated view of a whale jumping and smashing through a ship, and then a real photo and news story is shown of the recent images of a whale jumping onto someone's boat. Finally, the commercial ends with an ASCII art animation of a whale jumping. Moby Dick Searching for Moby Dick AT&T and Blackberry have teamed up to evolve the smartphone. AT&T, rethink possible Lyrics: People they come together AT&T and Blackberry tell a whole new story. Herman Melville Moby-Dick Mike and the Molly's - Come Back Moby - We are All Made of Stars Grantigos - Ship's Ahoy Jimmy Neutron - Ishmael Mitch & Marcus Show Maps, Driving Get Map and Directions - Nantucket Facebook - Captain Ahab - Searching for Moby Dick I want to go! Me too! I'm in. Is this him? (picture of whale) No. This is http://www.flickr.com/photos/moby-dick Flickr - Moby Dick Seriously? Ship's Ahoy! Say a command moby dick - searching nearby... eBay - 90ft Sailboat - Bid, Watch AT&T Family Map August 12 - Thar she blows! White Whale - Whales in Antarctica, Whale watching summer vacation Twitter: Starbuck - There he is! Flask - He's huge! Stubb - Take a photo! Yikes Whale crashes into boat The End AT&T Blackberry Torch Rethink possible

Three Carriers The commercial starts out in a Chinese/Asian setting with three lines of cell phones - one each from AT&T, T-Mobile, and Sprint. Then an old martial arts master jumps into the middle and says each of the cell carrier names as if they are going to all face off in a fight. AT&T. T-Mobile. Sprint. AT&T. T-Mobile. Sprint. The Shack has mastered three carrier styles. Choose phones and plans from AT&T, Sprint, & T-Mobile. Available at RadioShack.

Road Music This commercial features a couple in an SUV traveling across the United States. They begin on a beach highway on the West Coast (presumably in California). Next they cross through the Rocky Mountains, and continue on through a town in Texas. The continue through New Orleans, and then make their way up to New York City. For each place they drive, they play a song that represents the city or state they are in. Unfortunately, the couple's taste in music doesn't match up... The perfect song for everywhere can be downloaded almost anywhere. The nation's largest 4G network. Covering 2000 more 4G cities and towns than Verizon. Rethink possible. (Lyrics: Interpol - The Heinrich Maneuver) How are things on the West Coast I hear you moving real fine (Lyrics: John Denver - Rocky Mountain High) Rocky Mountain high Rocky, Rocky Mountain high (Lyrics: George Strait - All my Ex's Live in Texas) All my ex's live in Texas (Lyrics: Creedence Clearwater Revival - Born on the Bayou) Born on the bayou (Lyrics: Ace Frehley - New York Groove) I'm back, back in the New York Groove Streaming Don't mess with Texas Brooklyn It's what you do with what we do. The nation's largest 4G network. 2,000 more 4G cities and towns than Verizon AT&T - Rethink possible