Description

"League Against Cancer: Jaws" 
This commercial shows a pretty brunette at the beach. She takes off her shirt revealing a yellow bikini underneath. When she does, the Jaws theme music starts playing. She walks down to the water as a lifeguard scans for trouble. The woman dives under the water and the music stops. When she surfaces, the music starts up again. She dives again and the music stops again. After cooling off she starts walking out of the water and lays down on her towel to sunbathe. We then learn the point of the ad is that the sun is the real danger at the beach, and that we should always wear sunscreen.

Written Text

Learn to spot the real danger. 
Wear sunscreen. 
League Against Cancer 
www.ligacancer.org.pe

Pop Culture Connections - Outgoing


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