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American Express Commercial (2012)

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American Express Commercial

Spring 2012
Genres: Finance
 
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Plot / Description

This commercial for American Express is about shopping local businesses, not just on Small Business Saturday, but every day. Support your local community by shopping at local businesses.  
 
"Shop Small and the American Express Membership Effect :60"

Voiceover

They have names like, Idle Time Books and Panther Coffee. With free enterprise puns like Hugh & Crye and Smash Records. And one Saturday a year, small businesses remind the nation of the benefits of shopping small. Like the way David Kaplan at Shell Lumber shows you how to use a chop saw, then invites you back when the warehouse becomes the community theater. Or the way Camille Rustler of Ever After travels the journey from despair to bliss with every bride-to-be.  
Absolutely stunning. 
On Small Business Saturday, One Hundred Million of us joined a movement and Main Street found its might again. And Main Street found its fight again. And we, the locals, found delight again. That's the power of all of us. That's the membership effect of American Express.

Written Text

Idle Time Books 
Current Used Out of Print 
Panther Coffee 
Hugh & Crye Shirtmakers 
Smash! 
Join Us Small Business Saturday November 26 
Shell Lumber 
Romeo & Juliet 
Thank You for Supporting this Local Business! 
Millions of Members 
23% More Purchases 
Let's Make Every Day a Small Business Saturday 
Welcome In 
American Express 
facebook.com/shopsmall