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HTC Commercial (2010)

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HTC Commercial

Summer 2010
Genres: Electronics
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Plot / Description

This commercial for HTC begins with a man waking up in the morning, reaching for his phone. A woman going to bed at night, putting her phone on the nightstand. Seen from the phone-eye-view, a man is frustrated, while another is relaxing in the backseat of a car. Two girls in the backseat of a car use the phone for reminders, while a man uses the phone to listen to music. A group of friends look at the phone. A man leaves a restaurant, checking his pockets for his phone, to discover he left it on the table. A woman opens her purse and reaches inside for her phone.  
"HTC You Campaign TV Commercial"

Voiceover / Dialog / Script / Spoken Word

It's the first thing you see in the morning and the last thing you see at night. It stresses you out, it calms you down. It helps you remember, it helps you forget. It keeps you connected. It's the only thing you own that is always within an arms reach. Which is why you don't need to get a phone, you need a phone that gets you. And you, and you. And we are HTC.

Written Text

quietly brilliant