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JCPenney, and JCP Commercial (2013)

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JCPenney, and JCP Commercial

Spring 2013
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Plot / Description

This commercial for JCPenney is all about swimwear. JCP offers swimwear separates starting at just $5. The ad begins with a woman in a green bikini and an orange hoodie getting her beach bag out of her van, parked at the beach. A woman in a pink bikini stands at the water's edge, looking out over the ocean. Women in blue and black bikinis dance and splash in the water. The commercial ends with a woman holding a surfboard at the edge of the water at sunset. 
"Dear Sun Goddesses, $5 Swim Separates"

Voiceover / Dialog / Script / Spoken Word

(Lyrics) Got a call from my neighbor this morning 
Told me my baby was gone 
Left my clothes out on the lawn

Written Text

Dear Sun Goddesses, 
$5 Swim Separates 
You deserve to make a splash 
Yours Truly,