Plot / Description
This advert for Sainsbury's begins with a little girl lying on her bed, reading a story from a book to her silver-wrapped, chocolate Easter bunny. The little girl goes up the stairs with her rabbit, making him take one step, or hop, at a time. The little girl has her chocolate bunny, still in the silver wrapping, in the hallway, as her older brother races a toy car, nearly running in to the prized chocolate treat. The little girl takes her bunny for a ride, placing him in the basket on her bicycle. The bunny sits on the table as the little girl colors. The grandparents arrive at the house for Easter dinner - the food prepared, purchased at Sainsbury's. At the dinner table, the little girl kisses her chocolate bunny, and tries to feed it a piece of broccoli. Finally, at the end of the day as the family is gathered together to watch television, the mum nudges the dad and they both look at the little girl. She has finally unwrapped her bunny and has already eaten the ears clean off.
"Easter TV ad 2013 - Sainsbury's"
Voiceover / Dialog / Script / Spoken Word
This Easter, you can get everything you need at Sainsbury's. From lamb at half price, to chocolate bunnies. Sainsbury's. Live well for less.
(Lyrics) Mr. Rabbit, Mr. Rabbit
Your coat's mighty gray
Yes, bless God, it's made that way
Every little soul must shine, shine
Every little soul must shine, oh
Mr. Rabbit, Mr. Rabbit
Your ears are mighty long
Yes, bless God, they're put on wrong
Live Well For Less