"That New Subaru Smell"
This commercial is for the 2014 Subaru Forester. It begins with a brand new red Forester pulling into a driveway as two little girls excitedly shout, "New car!". The whole family comes outside to check out the new car, including the family dog, who ran through the sprinkler in the yard before jumping in the back of the Forester, shaking himself off. The father and one of his daughters are at a home improvement/garden store, loading bags of fertilizer into the back of the new Forester. One of the bags opens up, spilling fertilizer everywhere as the little girl waves her hand in front of her nose, disgusted with the smell. In the backseat, the two daughters are playing around, taking off their shoes and hitting each other with their stinky socks, as mom is in the front seat, wincing at the smell of dirty socks and shoes. The father stands at the back of the parked Forester, using the back cargo space to change his baby's diaper as the older girls watch and say "Ewww". At the end of the ad, the parents are dressed up for a night out. They get in the Forester and smell the air, looking at each other and smiling, knowing that the odor in the car is from their many happy family adventures.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
The great thing about a Subaru is, you don't have to put up with that new car smell for long. Introducing the versatile all-new Forester. Love. It's what makes a Subaru, a Subaru.
(Lyrics) Hey whatcha doin' today?
I'm riding down the highway
I'm just rolling along
Just like that song you played me last time I saw you
Hey whatcha doin' today?
The all-new Subaru Forester
Symmetrical AWS + 32 mpg
Confidence in Motion