Plot / Description
This advert shows a young guy staying late at work while everyone else has gone home for the night. He gets up to get a drink from the Coke vending machine. While up, he hears a voice telling him to "come here". He walks down the hall to a big office where a large chair is turned away from him. This voice tells him they "they" are the real power. That they are in all the places that decisions are made, and in fact, that they are everywhere controlling everyone. When the chair turns around, there is no one sitting in it, because it is the chair that has been talking, and he tells the kid that they are going to conquer him. In a literal and figurative question, he guy asks, "What if we stand up?" and the chair tells him that the chairs will lose. To that, the guy stands up and walks out of the room, takes his Coke, and leaves for the night.
Hey, kid, come here. Come on, sit down. I want to tell you something. Do you know who we are? We are the real power. You'll find us in all the major decision making centers. For centuries we've been controlling you. At work, when you're at home, when you go out. We control everything. We are... chairs. And now it's time to conquer you.
And what if we stand up?
If you stand up, we lose.
What if we stand up?
Learn about our 4 commitments to fight overweight and sedentary lifestyle at cocacola.com