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Commercial for Philips Sonicare (2013)

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Commercial for Philips Sonicare

Spring/Summer 2013
 
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Plot / Description

This commercial for the Philips Sonicare toothbrush begins with a man using a manual toothbrush. As the man brushes his teeth, he travels through time, from the beginning of the invention of the toothbrush to today - where technology has evolved and there is a better, more efficient way to clean your teeth.  
 
"Odyssey of the Manual Toothbrusher from Philips Sonicare™"

Voiceover

The manual toothbrush you're using is 5,000 year old technology. It was first used in the 36th century, B.C., before some other useful technologies, like writing and law. And remains essentially unchanged through time. Your manual toothbrush is still just a stick with some bristles on the end of it. Meanwhile, you've adopted technology at an exponential rate, improving your life through efficiency, speed and power. And surrounding yourself with every adornment of science and innovation, except when it comes to your teeth. It's time for you to leap this technology gap and end the manual brushing era. Welcome to the new level of clean. Philips Sonicare delivers more brush strokes in two minutes than a manual can do in one month. And up to five times the plaque removal. Stick with technology. Philips Sonicare.

Written Text

Odyssey of the Manual Toothbrush 
Stick with Technology 
Philps Sonicare 
Save $15 
StickWithTechnology.com