Description

"The Fatherhood - Fiat 500L 12" Remix (Fiat UK)" 
This commercial is a follow-up / sequel to "The Motherhood" rap from Fiat. It begins with a mother loading up a pair of screaming babies into a Fiat 500L at night while the father sits in the driver's seat so he can drive the children around and hopefully get them to fall asleep. As he drives around, he drinks milk from the baby's bottle because - well, that's just what his life has become. As he drives, he sings a 1980's-inspired song. Sleep-depraved, he starts hallucinating about unicorns, being in the 80's, and Kate Bush. When the kids finally fall asleep and he arrives home, a police siren wakes them back up and they start crying again.

Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) 
 
(Man) 
I go driving in the night 
I become a baby chauffeur 
Been demoted from a bloke to a sleep inducing gopher 
My eyes are ringed with black 
Their cries are getting frantic 
Life was so much simpler when I was a new romantic 
Glancing in the rear view 
I can see you start to settle 
But then you turn a purple hue and start screaming heavy metal 
It's fine because I love you 
And would never trade your mother 
But in the future I'll be abstinent or double up the rubber 
 
Where am I now? 
What is my name? 
Are these my kids? 
Am I insane? 
Drive all night 
It's hard, this child rearing 
Keep the gear changes light in a bid to calm their breathing 
It's a sleep loss violation 
That leads to desperation 
My last hope of salvation 
Is this gentle car vibration 
 
(Woman) 
He's a family man 
With two babies on board 
His wallet's had a puncture since he cut the cord 
This is the least amount of sleep 
That he'll ever have 
Such is the fate of a first time dad 
(Man) 
It sometimes seems ironic 
As I binge on Radio 4 
The one fun act that got me here 
I don't get that anymore 
I'm looking forward to the peace 
When you're a little older 
No more urine on my trainers 
No more vomit on my shoulder 
In the shower, I stand there 
And stare into the lather 
I'm pondering my life 
Will I turn into my father? 
You've ruined all my favorite clothes 
And peed inside my bedding 
But I know I'll get my own back 
When I'm dancing at your wedding 
 
Where am I now? 
What is my name? 
Is that my face? 
Where is my brain? 
Drive all night 
Trying to stop them bawling 
These kids they rule my life 
And now my wife is calling 
It's a sleep loss violation 
That leads to desperation 
My last hope of salvation 
Is this gentle car vibration 
 
(Woman) 
He's mistaken wind for contented smiles 
Driving round the bed and clocking up the miles 
He knows the open road like the back of his hand 
But his own bed at home is like the promised land 
 
(Man) 
Close your eyes (baby) 
Go to sleep 
Close your eyes (baby) 
 
Where am I now? 
What is my name? 
What have I done? 
Have I gone insane?

Written Text

W500 LAR 
Joined a book club 
Welcome to the Fatherhood 
Fiat 500L

Pop Culture Connections - Outgoing

What Television Commercials are referenced by this Television Commercial?

It refers to...
Fiat 500L Commercial

Fiat 500L Commercial

Dates: - May 2013
This Television Commercial is referred to by Fiat 500L Commercial
The Motherhood and The Fatherhood ads.

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