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Fiat Commercial for Fiat 500L (2013)

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Fiat Commercial for Fiat 500L

Spring/Summer 2013
Genres: Vehicles
 
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    Plot / Description

    "The Fatherhood - Fiat 500L 12" Remix (Fiat UK)" 
    This commercial is a follow-up / sequel to "The Motherhood" rap from Fiat. It begins with a mother loading up a pair of screaming babies into a Fiat 500L at night while the father sits in the driver's seat so he can drive the children around and hopefully get them to fall asleep. As he drives around, he drinks milk from the baby's bottle because - well, that's just what his life has become. As he drives, he sings a 1980's-inspired song. Sleep-depraved, he starts hallucinating about unicorns, being in the 80's, and Kate Bush. When the kids finally fall asleep and he arrives home, a police siren wakes them back up and they start crying again.

    Voiceover

    (Lyrics) 
     
    (Man) 
    I go driving in the night 
    I become a baby chauffeur 
    Been demoted from a bloke to a sleep inducing gopher 
    My eyes are ringed with black 
    Their cries are getting frantic 
    Life was so much simpler when I was a new romantic 
    Glancing in the rear view 
    I can see you start to settle 
    But then you turn a purple hue and start screaming heavy metal 
    It's fine because I love you 
    And would never trade your mother 
    But in the future I'll be abstinent or double up the rubber 
     
    Where am I now? 
    What is my name? 
    Are these my kids? 
    Am I insane? 
    Drive all night 
    It's hard, this child rearing 
    Keep the gear changes light in a bid to calm their breathing 
    It's a sleep loss violation 
    That leads to desperation 
    My last hope of salvation 
    Is this gentle car vibration 
     
    (Woman) 
    He's a family man 
    With two babies on board 
    His wallet's had a puncture since he cut the cord 
    This is the least amount of sleep 
    That he'll ever have 
    Such is the fate of a first time dad 
    (Man) 
    It sometimes seems ironic 
    As I binge on Radio 4 
    The one fun act that got me here 
    I don't get that anymore 
    I'm looking forward to the peace 
    When you're a little older 
    No more urine on my trainers 
    No more vomit on my shoulder 
    In the shower, I stand there 
    And stare into the lather 
    I'm pondering my life 
    Will I turn into my father? 
    You've ruined all my favorite clothes 
    And peed inside my bedding 
    But I know I'll get my own back 
    When I'm dancing at your wedding 
     
    Where am I now? 
    What is my name? 
    Is that my face? 
    Where is my brain? 
    Drive all night 
    Trying to stop them bawling 
    These kids they rule my life 
    And now my wife is calling 
    It's a sleep loss violation 
    That leads to desperation 
    My last hope of salvation 
    Is this gentle car vibration 
     
    (Woman) 
    He's mistaken wind for contented smiles 
    Driving round the bed and clocking up the miles 
    He knows the open road like the back of his hand 
    But his own bed at home is like the promised land 
     
    (Man) 
    Close your eyes (baby) 
    Go to sleep 
    Close your eyes (baby) 
     
    Where am I now? 
    What is my name? 
    What have I done? 
    Have I gone insane?

    Written Text

    W500 LAR 
    Joined a book club 
    Welcome to the Fatherhood 
    Fiat 500L