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Apple Commercial for Apple iPhone 5 (2013)

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Apple Commercial for Apple iPhone 5

Spring/Summer 2013
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  • Download on iTunes Buy on - Get the Song: Bumblerock by Scarlet A. Newman-Thomas
  • Download on iTunes Buy on - Get the App: Apple iPhone 5

Plot / Description

"Apple - iPhone 5 - TV Ad - Discover" 
This commercial chooses 3 words and shows several ways to you discover or play with these words on the iPhone 5. It begins with "Rock" and shows how you can "play" a guitar on an app, a science app about actual hard rocks, a rocking chair in a shopping app, and a map of Alchatraz (known as "The Rock"). Next the word "Sharp" is chosen and we see an RPG game with people swinging swords, a sharply dressed man in a tux, a sharp, high resolution image of a bird viewed and zoomed in on the Retina display, and an app for tuning a guitar that is a bit sharp. The final word is "Discover" and we start with a space exploration app, a science app showing the skeleton of a dinosaur, a augmented reality app by Yelp showing nearby restaurants and businesses along with their reviews, and the Shazam app being used to discover new music.

Voiceover / Dialog / Script / Spoken Word


Written Text

Shine, Dream, Zoom, Create, Fun, Lively, Push, Do, Friend, Gorgeous, Miz, Start, Buzz, Vivid, See, Rock 
Tellurium: Te 52, Atomic Weight 127.60, Density 6.240G/cm3, Melting Point 449.51 C, Boiling Point 988 C, Wolfram Alpha. Tellurium is the most beautiful element name. From the Latin for earth, it has a poetry about it unmatched by any other (I have a special fondness for the name) 
By Design within Reach, Eames Molded Plastic Rocker - The Eames Molded Plastic Rocker (1948), often known as the RAR (Rocker height, 
Reach, Walk, Hello, Build, Score, Travel, Joyful, Happy, Meet, Boom, Feel, Plan, Know, Strive, Show, Sharp 
Water Hit! 
Tuxedo, Belvest, Solid Tuxedo 
Equal temperament, Cleartune 
Bold, Run, Anywhere, Now, Snap, Jam, Spark, Wiz, Share, Favorite, Wow, Smile, Easy, Helpful, Go, Discover 
Who does this skeleton belong to 
S Listening, Shazam, Jessie Baylin 
Beautiful, Active, Top, Curious, Exciting, Simple, Fast, Intelligent, Bold, Powerful, Love, All, Energy, Awesome, iPhone 
Content from iTunes