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MomsDemandAction Commercial (2013)

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MomsDemandAction Commercial

Spring/Summer 2013
 
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Plot / Description

Moms Demand Action has launched a campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard. 
 
"How many more rounds are we going to let this go on for?"

Voiceover

911, what's your emergency? 
There is a student here with a gun. Under the table! 
Bloodied children ran out of the school as shots were being fired. 
Shocked and saddened by the news of the shootings at Virginia Tech today. 
What does it take for us to change what we are seeing unfold before our eyes? 
They had their entire lives ahead of them. 
My child is gone. 
My little girl who was so full of life, isn't coming home.

Written Text

Columbine 
Carson City 
Omaha 
Tucson 
Virginia Tech 
Aurora 
Minneapolis 
Brookfield 
Newtown 
Jacksonville 
Monticello 
Emmington 
Mount Airy 
Iowa City 
West Union 
Olivehurst 
Jonesboro 
Dallas 
Bay City 
Anchorage 
Kinston 
Irwindale 
DeKalb 
Oikos University 
New Orleans 
Chardon 
Miami 
Westside 
Nickel Mines 
Youngstown 
Seattle 
Meridian 
Stockton 
Stafford 
New York 
Lakeland 
 
How many more rounds are we going to let this go on for? 
Moms Demand Action For Common Sense Gun Control 
Take Action. Call Congress today. 
202-224-3121 
momsdemandaction.org