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Planet Fitness Commercial (2013)

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Planet Fitness Commercial

Spring/Summer 2013
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Plot / Description

This commercial for Planet Fitness begins with a woman, doing bicep curls with free weights as a man dressed in camouflage screams at her in drill sergeant fashion, his way of being a personal trainer. The woman is later at a Planet Fitness, explaining that the Drill Sergeant is the reason she doesn't like gyms. But thankfully, Planet Fitness isn't a gym. It's Planet Fitness. 
"Planet Fitness Drill Sergeant"

Voiceover / Dialog / Script / Spoken Word

If you can't handle the big girls workout, the little girl's gym is right across the street! Go ahead and play jumpity jump rope, hopscotch or whatever it is little girls do! If you committed to this workout the way you committed to that morning donut, you'd be puking out your ears right now! Pukearella! You'd be puking out your ears right now!  
And that's why I don't like gyms. 
Well, we're not a gym. We're Planet Fitness. 
No gymtimidation, no lunks, just $10 a month. We're not a gym, we're Planet Fitness

Written Text

Lunk Alarm 
No Gymtimidation 
No Lunks 
Just $10 a month 
Planet Fitness