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Apple Commercial for Apple iPhone 5 (2013)

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Apple Commercial for Apple iPhone 5

Spring/Summer 2013
Genres: Electronics
 
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Plot / Description

"Apple iPhone 5 - Photos Every Day" 
This commercial features people taking pictures with their iPhones. Everyday people, doing everyday things, now carry a camera with them at all times, so can capture some amazing photos whether they are running through a field, jogging down the road, skateboarding with their friends, or just walking down the sidewalk. It could be something as simple as an old building, your lunch, or the rainbow of spilled gasoline, or as majestic as a mountain lake, a cityscape, or a flower.

Voiceover

Everyday, more photos are taken with the iPhone than any other camera.

Written Text

iPhone 
 
Ad Agency: TBWA\Media Arts Lab, Los Angeles 
CCO: Duncan Milner 
ECD: Eric Grunbaum 
ACD/AD: David Zorn and Masaya Asai 
ACD/Copywriter: JD Jurentkuff 
AD: Dominic Orlando and Danny Duran 
Copywriter: Tatum Shaw