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JCPenney, and JCP Commercial (2013)

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JCPenney, and JCP Commercial

Spring/Summer 2013
 
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Plot / Description

This is a commercial for JCPenney, asking customers to come back and give them another try, after a tumultuous year (2012) of changes in the company.  
 
"JCPenney - It's No Secret"

Voiceover

It's no secret, recently JCPenney changed. Some changes you liked and some you didn't, but what matters from mistakes is what we learn. We learned a very simple thing, to listen to you. To hear what you need, to make your life more beautiful. Come back to JCPenney, we heard you. Now, we'd love to see you.

Written Text

jcpenney 
Come back to see us 
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