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Puma Commercial (2013)

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Puma Commercial

Spring/Summer 2013
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: First Time by Dre Skull, Megan James, and Popcaan
  • Download on iTunes Buy on Amazon.com - Get the App: Puma

Plot / Description

Encrypt your messages into dance moves. Top LA choreographer Super Dave works with some of the world's greatest Freestylers including King Charles, PacMan and Storyboard P to create a language of dance. Created to celebrate the launch of the new PUMA Sync fragrances, the PUMA Dance Dictionary is a digital application that encrypts messages into dance moves. Don't say it, move it 
 
 
"PUMA DANCE DICTIONARY - FULL LENGTH TRAILER"

Voiceover / Dialog / Script / Spoken Word

Before we even invented language, we had body language. 
We're all sharing, we're all talking to each other with our movement through our bodies. 
Everybody's feeling the same vibe, the same energy, the same connection. Dance is definitely a language. 
Light, inspiration, moment. 
Ice cream, music, dance. 
We are the visual physical representation of words. 
At the heart of the dance dictionary is a translator. An application that can help you create over 10,000 different sentences and turn them in to dance. Once you've created your message, you can post it by any one of your social networking sites, to anyone you want. It seamlessly threaded together with a dance move per word as a message. 
We definitely pulled in some unique dance moves. The people you see here is the cream of the crop. 
My dance style is a mixture of popping and various other experimental movement. 
I do a style called Chicago footwork. 
I'm more of an aerial dancer. 
My style's animation. Animation means light. 
One arm has to go out and one arm has to go in, but at the same time. 
Well, you got the erk and jerk. 
Then you now can use a repeating wave that kinda swims. 
Dance to me is expression. Emotion. 
A dance dictionary will help any freestyler, or any person that is looking to know how to freestyle. 
Nothing like this has ever been done. 
It's a music video, it's an inventory of dance moves, it's a brand new form of non-verbal communication. We're basically talking about inventing a new language.

Written Text

Before there were words, texts, tweets... 
We had body language. 
Puma fragrances 
Dance dictionary 
Fly  
v. |fli| 
To move through the air using wings. To engage in flight. 
 
BBQ 
n. |bärbi kyoõ| 
A meal or gathering at which meat, fish or other food is cooked out of doors. 
 
Cactus 
n. |kakt?s| 
A succulent plant with thick fleshy stem which typically bears spines. 
 
A new messaging platform. 
Translating words into dance. 
Please _____ my ______ I'm going to _____. 
_____ make me want to _____. 
Where should I go for _____ with my _____. 
Where should I go for drinks/games/coffee/inspiration/dinner/walking/milkshake/fun/ice cream with my girlfriend. 
Where should I go for milkshake with my boss/date/laptop/girlfriend/dog/mum/buddies/problem/crew/boyfriend 
One amazing Choreographer. 
Super Dave Lead Choreographer 
25 of the world's best freestylers. 
Storyboard P 
PacMan 
Mami 
Jet Li 
Big Mijo 
King Charles 
Dionne 
Worm 
Outrage 
A brand new language. 
 
hey 
n. |ha| 
 
sexy 
adj. |sekse| 
 
light 
n. |lit| 
 
my 
adj. |mi| 
 
fire 
n. |fir| 
 
Learn the moves. 
:do a spin 
:tip backwards 
:move body down 
 
greasy 
adj. |grese, -ze| 
 
spaceship 
n. |spa(s), SHip| 
 
cat 
n. |kat| 
 
hot tub 
n. |hät t?b| 
 
love 
n. |l?v| 
 
hug 
v. |h?g| 
 
ugly 
adj. |?gle| 
 
hot sauce 
n. |hät sôs| 
 
muscle 
n. |m?s?l| 
 
mean 
v. |men| 
 
shock 
n. |SH äk| 
 
eating 
v. |et| 
 
intensely 
a. |in tens| 
 
Don't say it. 
 
scream  
v. |skrem| 
 
argument 
n. |ärgy?m?nt| 
 
where 
a. |(h)we(?)r| 
 
woman 
n. |woom?n| 
 
star 
n. |stär| 
 
Move it. 
 
hip hop 
n. |hip häp| 
 
bell 
n. |bel| 
 
head 
n. |hed| 
 
keep 
v. |kep| 
 
chicken 
n. |CHik?n| 
 
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