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Delta Commercial for Delta Touch2O (2013)

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Delta Commercial for Delta Touch2O

Spring/Summer 2013
 
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  • Download on iTunes Buy on Amazon.com - Get the Song: Reach Out I'll Be There by Glenn Kotche
  • Download on iTunes Buy on Amazon.com - Get the App: Delta Touch2O

Plot / Description

"Delta Faucet - Instrumental Touch" 
This commercial shows Glenn Kotche, the drummer from Wilco, set up in a circle of Delta Kitchen and bathroom faucets. Under each faucet are a variety of things such as pots, pans, colanders, a toothbrush, and wine glasses. As he turns on (or touch activates) the water, it makes different tones on the objects under it. If you listen closely, you will notice that he is "playing" "Reach Out (I'll Be There)" by The Four Tops. 
 
To demonstrate the precise control of Touch2O Technology, Delta Faucet developed a custom "drum kit" along with the Chicago-based percussionist and composer Glenn Kotche, best known for his involvement in the band Wilco. In this 30-second TV commercial, Glenn "plays" the touch faucets to re-create one of the most popular songs of the 1960s, "Reach Out, I'll be There". Precisely in tune with every touch. Touch2O Technology. The First of its Kind.

Voiceover

Delta Touch 2O technology for your kitchen and bathroom - precisely in tune with every touch. See what Delta can do.

Written Text

Glenn Kotche  
Percussionist/Composer  
"Reach Out, I'll Be There"  
Delta  
See what Delta can do  
deltafaucet.com