This commercial begins with a close up on a man's face. The man, a manly man with a sweet mustache, is enjoying a hair wash at a salon. As the camera moves out, it is seen that he is the only man in a salon full of women, there for their beauty routines. The man puts on his glasses, noticing a woman watching him from the other side of the salon, through a mirror. He nods at the woman before taking his glasses back off, and revealing a glass of Southern Comfort in his hand. The man leans back again, crosses his leg over his knee (showing his snakeskin boots) and resumes enjoying his hair wash. 
"Southern Comfort | Shampoo | Whatever's Comfortable"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) In the beginning was the beat 
And the beat was strong 
It was kicked around, stuck in the ground 
Pulled back up, stuck in a ? and down 
Tuxedo, bow tie 
But it was still funky 
And it went on and on and on and on and on 
It goes on and on 
It goes on and on 
It goes on and on 
It goes on and on 
Now I'm not on the same ways ? 
But I gotta tell you what it was 
You know the beat was here long before Noah 
So it must have survived the flood 
Hmmmm, hmmmmm

Written Text

Whatever's Comfortable 
Southern Comfort 
Live Comfortably. Drink Responsibly.

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