"OBI Russia - No job is too big - BBDO Moscow"
This advert for the home improvement store, OBI, starts by flying us through a canyon. We slowly pull out of the huge ravine and keep moving up into the air. As we go higher and higher, the canyon becomes smaller and smaller until we zoom out into someone's house. The huge rock walls were actually just a microscopic view of a crack in some drywall. A man puts drywall putty over the crack and smooths it out.
The idea is that no matter how big the home improvement task seems, you can probably do it yourself with help from OBI.
No job is too big
Take it and make it