- Dates: May 2014 - August 2014
- Type: Television Commercial
"Don't rely on fate. Discover the all new AXE. Upgraded." This commercial shows a cave man in the ice age working with a stone tool while looking at a pretty cave woman. Suddenly the ice around him starts to crack and he is separated from the girl. Later in history in Pompeii, the man looks at a beautiful store keeper selling fruit on the street. He starts walking over to her when Mount Vesuvius erupts and he is separated from her again. Again, later in history he sees her in a king's/emperor's court and start to go to her when everyone is forced to bow to the ruler. He waits to see her, but the king chooses her as his own. In the old West in a saloon, but a bar fight breaks out and he is knocked out by a chair before he can meet her. He keeps missing her on the Titanic, in Victorian England, in the World War, and finally in the 1960's war protests. In the present times, the man is in a convenience store picking out an Axe body spray. He sprays it on right in the store, and the girl he's been chasing for millennia just walks right up to him because she was attracted to his scent. As they walk away from the gas station, a tanker truck crashes into it causing it to explode, but they have finally gotten together... (Lyrics) One is the loneliest number that you'll ever do Two can be as bad as one It's the loneliest number since the number one No is the saddest experience you'll ever know Yes, it's the saddest experience you'll ever know Because one is the loneliest number that you'll ever do One is the loneliest number that you'll ever know One is the loneliest number RMS Titanic Make Love Not War No More War Axe Gas 52 Don't rely on fate Axe Deodorant Body Spray All New Axe. Upgraded.