This Mercedes-Benz ad begins with a handsome man driving his Mercedes. As he drives, he looks up at his rear view mirror, admiring his reflection. He reaches his hand up to run his fingers through his hair. Suddenly, his Mercedes alerts him with a continuous beeping - the result of the Attention Assist feature. As it turns out, the man was daydreaming about having a lush head of hair, because in reality, the man is bald. But! He still has a Mercedes-Benz! 
"Mercedes Benz - Hair / Bruno Bossi (Egg Films)"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) You've either got it or not 
You're either chillin' or hot 
You gotta flash that panache or you'll never cash those chips 
Or kiss those ruby lips 
You better show what you got 
'Cause baby, you've either got it or not

Written Text

When your mind wanders, 
ATTENTION ASSIST brings it back. 
The best or nothing.

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