Plot / Description
In the Canadian Arctic, having sunshine in the morning is not something that is a given. On the 31st day of no sunlight in Inuvik, Tropicana brought in their own inflatable sun, that brought a bright morning to the people who have been living in darkness. Because Tropicana believes that a brighter morning leads to a brighter day.
"Tropicana Advert Commercial: Arctic Sun - Brighter mornings for brighter days"
(Lyrics) Bad day, looking for a way home
Looking for the great escape
Gets in his car and drives away
Far from all the things that we are
Puts on a smile and breathes it in
And breathes it out, he says
Bye bye bye to all of the noise
The Canadian Arctic. 9 a.m.
Day 31 without sunlight.
On January 8th, we brought the sun to Inuvik.
Because we believe
brighter mornings make for brighter days.