The latest installment of "How to Change Cars Forever" maintains the energy of the original Dodge Dart launch spot with original music from international superstar Pitbull and a multicultural spin on the visual cues. The TV spot ends with the "New Rules" tagline that speaks to how Dodge is redefining what a compact car can be
"Dodge Dart & Pitbull: How to Change Cars Forever"
Voiceover, Dialog, Spoken Text, Script, or Lyrics
It's simple. Think. Drink coffee. Hatch the design. Kill the design. Design something totally original. Do it again. That's good. Kick out the committees. Call in the car guys. Not those. Those. Build a prototype. Shape it. Love it. Give it 40 MPG. No, 41. Give it a huge display. Give it a starting price under 16 grand. Take it to the car show. Get a celebrity endorser. He's perfect. Done. Making a ground breaking car. It's that easy.
How To Change
All-New Dodge Dart