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Dodge Commercial for Dodge Dart (2013)

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Dodge Commercial for Dodge Dart

Summer/Fall 2013
Genres: Vehicles
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  • Download on iTunes Buy on - Get the Song: Drop 2 the Bottom by Pitbull
  • Download on iTunes Buy on - Get the App: Dodge Dart

Plot / Description

The latest installment of "How to Change Cars Forever" maintains the energy of the original Dodge Dart launch spot with original music from international superstar Pitbull and a multicultural spin on the visual cues. The TV spot ends with the "New Rules" tagline that speaks to how Dodge is redefining what a compact car can be 
"Dodge Dart & Pitbull: How to Change Cars Forever"

Voiceover / Dialog / Script / Spoken Word

It's simple. Think. Drink coffee. Hatch the design. Kill the design. Design something totally original. Do it again. That's good. Kick out the committees. Call in the car guys. Not those. Those. Build a prototype. Shape it. Love it. Give it 40 MPG. No, 41. Give it a huge display. Give it a starting price under 16 grand. Take it to the car show. Get a celebrity endorser. He's perfect. Done. Making a ground breaking car. It's that easy.

Written Text

How To Change 
Cars Forever 
40 MPG 
41 MPG 
New Rules 
All-New Dodge Dart