This commercial shows a glass maker working in his show to create a custom chalice (beer glass) for his Stella Artois lager. First he shapes the glass in a furnace, then creates the stem. He continues working on the cup by stamping the stem, hand-painting the Stella Artois logo on it, and topping the edge with gold. He then puts the finished product in a lit case. On the other side of the wall is a fancy bar. The bartender walks over, opens up a cabinet door on his side and pulls out the glass to fill with beer. The artist then walks over to the bar to meet his date where she is presented with a full beer in the glass he just made.
Voiceover, Dialog, Spoken Text, Script, or Lyrics
If this much care goes into the chalice, imagine what goes into the beer.
Stella Artois Belgium