At Popisms.com, we show you how pop culture (TV, movies, books, ads) is connected to other pop culture. For example, what song is in that Olympics commercial or TV episode? What book is that character reading? What music is another song sampling? We answer these questions and many more.

Adidas Commercial for Adidas Adizero F50 Messi (2013)

Home > Explore > TV/Films > Television Commercials > Adidas Commercial for Adidas Adizero F50 Messi

Buy Related Products Now

Adidas Commercial for Adidas Adizero F50 Messi

Summer/Fall 2013
 
Download on iTunes Buy on Amazon.com
  • Download on iTunes Buy on Amazon.com - Get the Song: Ivory (The Bloody Beetroots Remix) by Congorock and Bloody Beetroots
  • Download on iTunes Buy on Amazon.com - Get the App: Adidas Adizero F50 Messi

Plot / Description

The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light. 
 
The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique - creating a beautiful echo effect and a concert visual aesthetic.  
 
"Leo Messi - The New Speed of Light - adidas Football"

Written Text

adizero f50 messi 
The New Speed of Light 
light up the pitch 
adidas