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Beck's Commercial (2013)

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Beck's Commercial

Summer/Fall 2013
 
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Plot / Description

After the runaway success of last year's Beck's Art Labels project, Beck's Beer are upping the tempo even more by bringing together six of today's most exciting artists, each tasked with giving their individual spin on the iconic Beck's bottle.  
 
"Beck's 2013 Artist Labels - Marc Ecko"

Voiceover

To me, it's about the process. That is the art. For Beck's, it's kind of like performance art, to like, let us use their pipes to broadcast our idea. For me, this idea of living beyond your label is the idea of un-labeling. Live in a way that refuses to be bound by the skin in which you're packaged. My name is Marc Ecko and this is my label.

Written Text

Marc Ecko 
New York, NY 
Creating the world's largest stage for artists 
Marc Ecko 
© 1972 
Live Beyond Labels 
Watch the full film at 
Youtube.com/BecksBeer