Description

A mysterious stranger arrives in a low income neighborhood and captures the imaginations of the children who live there. He is "The Developer" and the children view him with a deep suspicion.  
 
Together with his Samsung GALAXY Note 3 and GALAXY Gear, the Developer effortlessly masterminds a secret construction project. Using the latest in Samsung technology including Action Memo, Pen Window, Scrapbook and hands-free call capability on the Gear, the Developer orchestrates and executes his mysterious mission. 
 
The children watch in awe. They reflect on their current situation by singing Lorde's breakout hit "Royals," a song about overcoming her own humble beginnings.  
 
The spot concludes with a beautiful new pitch that has been constructed in the toughest part of town. The Developer is revealed to be the world's reigning football star, Lionel Messi, fulfilling his personal mission to help under privileged children.  
 
 
"Samsung GALAXY Note 3 Official TVC - Messi's Note (The Developer)"

Voiceover, Dialog, Spoken Text, Script, or Lyrics

(Lyrics) I've never seen a diamond in the flesh 
And I'm not proud of my address 
In the torn up town, no post code envy 
But everybody's like 
Cristal, Maybach, diamonds on your timepiece 
Jet planes, islands, tigers on a gold leash 
We don't care 
We aren't caught up in your love affair 
And we'll never be royals (royals) 
It don't run in our blood 
That kind of lux just ain't for us 
We crave a different kind of buzz 
Let me be your ruler (ruler) 
You can call me Queen B 
And baby I'll rule (I'll rule) 
Let me live that fantasy 
And we'll never be royals (royals) 
It don't run in our blood 
That kind of lux just ain't for us 
You can call me Queen B 
And baby I'll rule (I'll rule) 
Let me live that fantasy

Written Text

Samsung 
Galaxy Note 3 + Gear 
Design Your Life

Pop Culture Connections - Outgoing


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