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IWantToBeRecycled.org, and Keep America Beautiful Commercial (2013 - 2014)
- - Get the App: Keep America Beautiful IWantToBeRecycled.org
Plot / Description
In "Journey", a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled.
The Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. The campaign aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life.
"Recycling - Journey :60"
They said I couldn't dream. Called me a piece of trash and swore that's all I'd ever be. Said a bottle couldn't see the ocean. Give up. Go back to the dumpster. But I didn't listen. I made my way. And now, I'm what I always wanted to be.
Give your garbage another life.
Keep America Beautiful