At Popisms.com, we show you how pop culture (TV, movies, books, ads) is connected to other pop culture. For example, what song is in that Olympics commercial or TV episode? What book is that character reading? What music is another song sampling? We answer these questions and many more.

IWantToBeRecycled.org, and Keep America Beautiful Commercial (2013 - 2014)

Home > Explore > TV/Films > Television Commercials > IWantToBeRecycled.org, and Keep America Beautiful Commercial

Buy Related Products Now
 
  • Download on iTunes Buy on Amazon.com - Get the App: Keep America Beautiful IWantToBeRecycled.org

Plot / Description

In "Journey", a plastic bottle refuses to settle for being just a bottle and recognizes its dream in a coast-to-coast journey after being recycled. 
 
The Recycling campaign, sponsored by Keep America Beautiful, aims to reinvigorate the recycling brand. The campaign aims to generate awareness, explain how and where to recycle, mobilize individual ownership and emotional connection to recycling through community building, and transform recycling into a daily social norm. The campaign shows consumers that their recyclable materials want to be something more, and promotes recycling as a way to give garbage another life. 
 
"Recycling - Journey :60"

Voiceover

They said I couldn't dream. Called me a piece of trash and swore that's all I'd ever be. Said a bottle couldn't see the ocean. Give up. Go back to the dumpster. But I didn't listen. I made my way. And now, I'm what I always wanted to be.

Written Text

Recycle 
Give your garbage another life. 
Recycle. 
Ad Council 
Keep America Beautiful 
IWantToBeRecycled.org