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AT&T Commercial (2013 - 2014)

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AT&T Commercial

Fall/Winter 2013
Genres: Services
 
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Plot / Description

Share how you're kicking off the college football season via tweet, pic or video using #BeTheFan and you could be the next person AT&T sends to ESPN College GameDay. 
 
"AT&T Presents #BeTheFan: Season Kickoff Celebration"

Voiceover

You smell that? That's the smell of fresh college football season. So now everything else in life is 100% irrelevant. 
AT&T presents Be The Fan. 
Today's the first Saturday of college football, which means your team's still undefeated and they'll stay undefeated if you do your job as a fan. By kicking the season off right. Let's look at examples. What do we got here? Classic BYOB party. Bring Your Own Bevo. Nice job, fellas. Some people are making sure their hedges are properly fanscaped. Sic 'em dogs. I, uh, I don't know what that is. But no one is questioning that man's fanhood. This week's challenge is to show me how you're kickin' off the season. Take a picture, shoot a video or tweet me, hashtag at BeThe Fan, so I can salute you, the fan. 
Enter the sweepstakes every week by tackling Coach's challenge. Hashtag your entry, #BeTheFan, and share it for your chance to win a VIP trip to ESPN College GameDay. 
Cynthia, clear my schedule. I'm just kidding. Fill it with football!

Written Text

#BeTheFan 
AT&T presents 
#BeTheFan 
Fan Coach 
Challenge 
Show me how you kick off the season 
at&t 
ATTBeTheFan.com 
Rethink Possible